Completing the Internet
March 14, 2011
Sony Ericsson Open gets the Foursquare treatment - Brand Republic News →
Quality little campaign. So simple and means that SOny don’t actually have to do anything - let people check in and battle it out. The winner is automated by foursquare, all that happens then is they have to get in touch and sort out all the security etc, but one lucky person gets to flip the coin for the Miami open final. Let the swarming commence…

